Pay Per Click "PPC" Advertising
Pay Per Click “PPC” advertising on Google or Bing is a method of advertising where promoters pay for each online Ad that a potential client clicks on. Advertising platforms such as Google ‘AdWords’ or Bing ‘Ads’ are two of the top search engine PPC campaigns utilized. PPC advertisers will bid on specific keywords in order to have their ads appear higher in the ranking or at the top of the first page. Without the proper tools a PPC Ad campaign can become costly with very little return on investment “ROI”.
Pay Per Click advertising is only successful if you’re bidding on the right keywords or keyword phrases. PPC advertising can be extremely profitable if done correctly. But in order to succeed, you need to know which keywords and keyword phrases can bring you the best results as well as the correct target market.
PPC Campaign Strategies
At WebbyON LLC we are not only a SEO company but a PPC management company as well. We have access to analysis of patent applications and software that we use as well as online analytics. Our years of experience and hands-on testing will give you a higher ROI when it comes to your PPC campaigns.
Along with WebbyON’s pay per click integrated keyword management solutions, your keyword performance is assessed by one of our PPC consultants. We examine each individual keyword and keyword phrase; quality score, number of impressions, Cost per Click “CPC”, Click through Rate “CTR” and their conversions.
After evaluating your overall PPC Campaign, WebbyON will outline and define a plan of action that is easy and comprehensive to follow. We can ether managed your PPC campaign moving forward, or allow you to take our created plan of action and manage your campaign yourself.
If you choose to let us manage your PPC campaign, our whole goal is to improve your pay per click performance and increase website traffic both at Google and Bing. We will help you to achieve this by sending alerts and reports that help us to know when to:
- To pause or delete under performing keywords
- Increase bids on below first page keywords
- Get rid of low traffic under-performing keywords
- Automate and manage “Raise bids to top of page” schedules
- Automate and manage “Raise bids to first page” schedules
- Analyze all current Keyword performance and data
- Research additional Keyword Opportunities with our Keyword analysis tools
Pay Per Click Campaign Management
With a proper managed PPC campaign, you can’t have a “Set It and Forget IT” mentality. The campaign must be managed and maintained daily for great performance that will yield a high ROI. WebbyON has the internet marketing skills and consultants to achieve this for your company.
True Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, press release and link building. Here at WebbyOn, Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, “Pay per Click” PPC campaigns like Google, e-mail marketing, mobile advertising, and Web 2.0 strategies.